Host : But it's hard to find the time to go over something two or even three times.
David : That's true, but it's also why I believe our audio programs are a great investment. Like I said, books go unread, but audio programs get listened to, simply because they're so easy.
And I really think listening to our programs will be a good investment of your time. The best investment you can make isn't in this week's hottest mutual fund. The best investment you can make is in yourself.
Host : It's hard to argue with that...
David : I think a lot of other people agree with it. Let's look at it in terms of a college education.
Many studies claim stocks have been the best long-term investment. This is true if you limit your investments to things like real estate, collectibles, bonds, stocks and other securities. Stocks have the best record in this universe with a long-term average return of maybe 10 percent per year.
But other research indicates a college education returns maybe 14 percent a year, easily beating stocks, and with much less risk. And it's easy to verify this by looking at the cost of college and the increased earning power for college graduates.
Host : But aren't college costs exploding?
David : Right. Over the past decade college inflation has been about double the normal inflation rate. And most universities are hardly lean, efficient places of learning.
Host : But people still clamor to go to college...
David : Right, because for most people it's an excellent investment. Exceptional people like Microsoft's Bill Gates don't need expensive diplomas, but even Bill Gates has to continue his education.
So that's what we're offering -- continuing education that's a great investment and value relative to college.
For instance, on a per-hour basis, our audio programs are much less expensive than a college lecture. Plus, you can listen wherever and whenever you want.
You also can listen to the programs as many times as you'd like. Just try to get your professors to repeat their lectures.
Finally, we offer something few if any colleges offer?
Host : What's that?
David : A money-back guarantee. If you don't like the audio tapes you've ordered, just send them back and you'll receive a refund, less shipping. We want these to be a great investment, and if they're not, we'll give you your money back.
And our tapes are backed by a full one year warranty. If you have any trouble with your tape, send it back and we'll give you a new one at no charge.